M. Adwi Yudiansyah
Adwi was one of the top managers in a leading PR Consultancy, Maverick, for more than five years, before he decided to set up his own PR agency. He has extensive experience in developing and managing communication strategies and tactics. Adwi has handled various avenues of communications: Corporate PR, marketing PR, CSR initiatives as well as crisis and issue managements. Media relations is his specialty. Adwi holds a Mass Communications degree from the University of Indonesia. Before venturing into PR, Adwi was sent by the Faculty of Social and Political Science, University Indonesia, to Aceh as the training coordinator in a capacity building program for the province’s radio stations early in 2005. Then, in 2006, he was appointed as an Expert Assistant at the Indonesian Broadcasting Commission (KPI) where he provided advice, analysis and recommendations on Indonesian broadcasting media policies.
Mercy spent some time working at Covario, Inc. (San Diego, U.S.), as a Search Marketing Associate. He also taught public speaking classes at San Diego State University (SDSU), where he acquired his Bachelor and Master’s degrees in Communications Studies. Mercy previously served as a Consultant at Maverick PR Consultancy, where he led or was involved in various projects for clients such as AXIS, DBS, British Council Indonesia, CPA Australia, Reckitt Benckiser, Degremount, PermataBank, and several other multinational companies, which names cannot be revealed due to the sensitive nature of the projects. At Praxis, Mercy focuses on providing strategic counsel and conducting communication research for clients. He also oversees all ongoing projects at Praxis.
Explicar Business Development Head
Before Co-Founding Explicar Mersa had stints in Media Monitoring, Public Relations, Consumer Relations Management and Data Analysis. He has extensive experience in developing custom campaigns and systems towards reaching highly specific goals in marketing and communications. In the past, Mersa has successfully handled and managed various marketing and communications projects in various industries, including for companies like Bosch, Danone, Combiphar, Microsoft, Otsuka, Samsung, Telkomsel, and Tunas Ridean. Mersa believes that qualitative and quantitative data can be used as a crucial tool for maintaining and forecasting future corporate successes. It’s not how we read data, but it’s how we react to it, is what can differentiate between glory and bust. Mersa holds a bachelor degree in economics from Western Michigan University. Before deciding to go back home and reside in Jakarta, Mersa lived in various cities around the world including Bonn (Germany), Chicago (USA), Tehran (Iran), Palembang (Indonesia), Vienna (Austria) and Kalamazoo (USA). With his vast experiences in living and immersing himself in different cultures, Mersa has always tried to see between the lines and find common ground rather than differences. These experiences has helped him throughout his career, helping him mediate between dilemmas and searching for common ground between his clients and their target market, creating a more holistic approach by acting and reacting on available mined data.
Vinda Karuna Mudita
Vinda acquired her Bachelor’s degree of Communication Science from Padjadjaran University in 2012, majoring in Journalistic Science. While at Padjadjaran University, she received a scholarship from Karya Salemba Empat for three straight semesters. Vinda was heavily involved in various campus organizations, such as Himpunan Mahasiswa Jurnalistik and Unit Pencinta Budaya Minangkabau (UPBM) Padjadjaran University. In addition to serving as Public Relation officer for UPBM Padjadjaran University, she also regularly played Talempong (Minangkabau Traditional Music Instrument) at various cultural events on and off campus. Vinda then completed her internship as reporter for both Bisnis Indonesia and ANTV. At Praxis, Vinda previously involved in Jafra Indonesia, BTPN Syariah, PSF, Citi Indonesia accounts. Now, she leads and manage BBM, HokBen, and Bank Muamalat, PhotoGrid, KMK Online. She also involves in Opera Software and NBA accounts
Agnes holds a Bachelor’s degree in Public Relations, Communication Sciences from Swiss German University. She spent some time living in Germany, where she acquired her Bachelor’s degree in Business Studies from South Westphalia University of Applied Sciences. Before joining Praxis, Agnes was an intern at PT Pertamina (Persero)’s Corporate Communication Department, under the Brand Management Division. It became her first Communication career experience, specifically in branding and sponsorship. While in Germany, she interned with Rotary Club Erwitte Hellweg in the area of International Affairs. During that time, Agnes acted as a representative who was responsible for communication between German and Indonesian members. At Praxis, Agnes is involved in the management of several accounts such as Xiaomi, Yonder Music, BBM, and HokBen.
Stephanie holds a Bachelor’s degree in Social Sciences, focused on Public Relations study from Pelita Harapan University. She also spent some time living in Manchester, England, where she acquired her Master’s degree from Manchester Metropolitan Business School, in Marketing Communications Studies. Before joining Praxis, Stephanie was a Sales Consultant at Wall Street English Indonesia, where she gained a superb experience in dealing with clients and vendors. Currently, Stephanie is a PR specialist providing clients with different marketing communication strategies. Her portfolio includes work with many clients from different industries, stretches from banking, airlines, hotels, insurance, UN agency, FMCG to Comic Con. She is currently focused on sports and technology field respectively. She is now manage and leads various accounts at Praxis, including but not limited to Xiaomi, NBA, Opera, and OVO.
Right after he acquired his degree in Advertising from University of Indonesia in 2002, Rizki jumped into the advertising industry as a Graphic Designer at Leo Burnett Indonesia. At Leo Burnett, he handled clients such as McDonald’s, Marlboro, ABC, Daktarin, and several others. After 7 plus years and several nominations to prestigious advertising awards at Leo Burnett, Rizki was recruited by Young & Rubicam Indonesia as Creative Group Head. At Y&R, he developed and executed numerous advertising and digital campaigns for clients such as Danone and LG electronics. Four years later, he officially made the crossover from advertising to digital when he joined EdgeAsia as Associate Creative Director, handling accounts such as Walls, Molto, and Sariwangi. At Praxis, Rizki focuses on building and integrating social media and digital initiatives into clients’ existing public relations activities.
Ayu Nurul Huda
Ayu Nurul Huda obtained her Bachelor's degree in Public Relations from Universitas Mercu Buana. During her collegiate career, she developed a passion for event management and public speaking. She served as liaison officer for national and international events such as Java Jazz Festival, Java Soulnation Festival, Java Sounds Fair, and the Djakarta Warehouse Project. At the same time, she was also active in several social communities in Jakarta as volunteer teacher in rural areas around Bogor, Banten and Sukabumi. Prior to joining Praxis, she spent two years at Cognito Communications Counsellors as a Junior Associate tasked with handling the FMCG and IT industries. At Praxis, she helps to manage several accounts such as Yonder Music, Xiaomi, NBA, BBM, PhotoGrid, HokBen, Deutsche Bank and WD-40.
Aditya Rizky Ramadhan
Aditya attained his Diploma degree in Communication Science with a major in Public Relations from the University of Indonesia. He was appointed as the Vice Chairman of the Communication Student Assemblage and also as Coordinator of Public Relations students for 2012 – 2013 periods. Aditya previously served as an intern at Dharma Bhakti Astra Foundation under the Communication Program Department. Some of his responsibilities include generating content for its internal magazine, maintaining social media assets, and capturing moments as photographer in various corporate functions. Currently, Aditya is serving as Associate handling accounts such as Bank Muamalat Indonesia, NBA, SKIPPY Peanut Butter, and Gunas Land
Operational Head, Media Monitoring
Adi is well experienced in media monitoring industry as he has been working in the industry for more than seven years in several different agencies. He is also experienced in Marketing at Masima Marketing Solution (MMS), a sister company of Prambors Radio. His latest position was Account Manager, after successfully dealing and maintaining major clients such as Combiphar, Otsuka, Pegadaian and Hotel Eden. Adi had his Magister degree in International Relations from the University of Indonesia. After mastering on marketing and media monitoring industries, he decided to jointly establish the media monitoring startup, Explicar, in Praxis.
Niken Eka Putri
Niken obtained her Bachelor’s degree in English Literature from the Faculty of Humanities, Universitas Padjadjaran. She had shown a passion for public relations since her freshman year and was actively involved in campus activities as a public relations officer including at UNPAD Fashion Week 2013 and the UNPAD Visits School program in Lampung Province. Prior to joining Praxis, Niken was a manager of Orkestra Universitas Padjadjaran and a freelance English translator for psychology and English literature journals. Currently, she is handling several accounts including Sun Life Financial Indonesia, MatahariMall.com, and Xiaomi.
A major in media in Public Relations and Advertising, Gracea obtained her Bachelor’s degree from the University of New South Wales (UNSW), Sydney. During her study, she also worked as a social media intern at Bubblefish Branding. As a passionate and energetic individual, she had the privilege to get involved with the Consulate-General of the Republic of Indonesia in Sydney, the Indonesian Community Council, and other Indonesian communities in Sydney, volunteering as Master of Ceremony and singer. Gracea also spent some time at Burson-Marsteller Indonesia as Assistant Client Executive where she gained her first experience in a Public Relations Consultancy. Prior to joining Praxis, Gracea worked at a number of companies in Sydney as Client Relations Officer, gaining great exposure in the art of communicating with clients and different stakeholders. At Praxis, she is involved with several accounts such as MatahariMall.com, OVO, NBA, SKIPPY Peanut Butter and WD-40.