This article written by Reynerd Dwi Putra, an intern in Praxis
Before I get started, can we all agree that coffee is God’s greatest gift to humankind? I honestly feel depresso if I haven’t had my shot of espresso.
Well, have you seen the movie? If you have, I bet you guys laughed out loud when you saw sloths laughing in slow-motion. But in the end, Sloth, the slowest animal in the world, is the one who gets to drive a fancy sports car and gets ticketed for a traffic violation.
As an intern in a public relations agency, I am often assigned to handle media registration at events. I greet every journalist, ask them to sign in the attendance list, give them goodie bags, and answer their questions. Sounds quite easy, right? Then, I notice that the consultant on duty is talking so casually with journalists as they are good friends. She also talks to the VIP guests oh so casually it amazes me and makes me wonder, “How does she do that?”
When I was in high school, I used to think that PR was all about being attractive, well-dressed, talkative, meeting clients, and having fun ! In fact, after learning so many things in the classroom and three months as an intern in a real-life PR agency, I was proven 90% wrong. Being a PR professional is not as simple as that!
The story from Praxis Interns (Batch February-May 2016) "And for those who want to learn about public relations in a fun way, we dare you to join Praxis!"