The 2024 Indonesian Election: What Businesses Need to Know
Indonesia’s recent election marks another milestone in the country’s democracy. After completing two terms, President Joko Widodo, commonly known as Jokowi, is stepping down. P
How AI is Changing PR, What We Need to Know
In a recent conversation with one of my colleagues, I was asked, "Do you think we rely too much on AI now?" This question resonates deeply in today's digital age, where technology
Understanding Strategic Silence in Public Relations
What comes to mind when you think of Public Relations or communication? Typically, it’s talking, writing, networking, and sharing information. While these elements are indeed cru
Apakah Taktik Manipulatif Layak Dipertahankan dalam Komunikasi Profesional?
Dalam dunia komunikasi dan public relations, taktik rayuan yang digambarkan dalam buku Robert Greene, The Art of Seduction sering kali menjadi bahan perdebatan. Apakah teknik manip
Kunci Agar Pesan Tidak Tenggelam di Lautan Informasi
Dinamika komunikasi terus berubah seiring dengan perkembangan tren dan teknologi. Namun, sebuah prinsip klasik tetap relevan: Rule of Seven. Prinsip ini menyatakan bahwa audiens pe
J.P. Morgan Berikan Pandangan Positif terhadap Ekonomi dan Pasar Indonesia
Perusahaan jasa keuangan global terkemuka, J.P. Morgan, menegaskan kembali pandangan positifnya terhadap Indonesia dalam konferensi investor tahunannya yang diadakan di Jakarta kem
How Brands and Public Relations Agencies Can Talk About Sustainability
Over the last two decades, market dynamics have shifted. Sustainability has become a mainstream imperative from a niche concern. As we all know, market forces are steering the glob
Pahami Social Proof sebagai Tool Persuasi Public Relations lewat Corkcicle dan Labubu
Apakah kamu salah satu pengguna tumbler Corkcicle atau Owala? Jika iya, apa yang membuatmu membelinya? Apakah karena kamu ingin mengurangi sampah plastik?
How to Turn Customers into Brand Advocates
In a crowded market, businesses in Indonesia are facing challenges in customer acquisition and retention. According to Statista, the growth of digital advertising, with IDR34 trill
Your Go-To FAQ Guide for Public Relations Agency Selection: Answers Inside
Choosing the right public relations agency for your company or personal brand can feel like navigating a maze. With countless options available, you might find yourself asking, “