Beyond the Brief: What Agency Life Is Teaching Me After Corporate PR
Moving from corporate PR to agency life has been a journey of adapting to new rhythms, broader client contexts, and faster ways of thinking. Here’s what the transition is teachin
Quirky Brand Social Media Marketing and Why Everyone Hates Them
I came back to Praxis knowing the environment, the pace, and the demands. What I didn't know was how different the same desk would feel once the work was actually mine to own. Here
From Intern to Consultant: Lessons from My First Year in PR
I came back to Praxis knowing the environment, the pace, and the demands. What I didn't know was how different the same desk would feel once the work was actually mine to own. Here
The Attention Trap: Why Your Brain Is Exhausted Before Lunch
Most people no longer work on one thing at a time. We shift attention between tabs so often that sitting with a single task feels almost uncomfortable.
Manage Your Energy, Not Time
Written by Santika Vania Putri There was a period in my life when I believed productivity was all about time management. Wake up earlier, color-code the calendar, reply faster, op
Can The Devil Wears Prada 2 Make Journalism Feel Great Again?
Written by Regina Stephanie W. There was a time when journalism didn’t just look important, it looked sexy. Long before doomscrolling and short videos dominated the status qu
Apakah Kerja Public Relations Hanya Membuat Report?
Apakah kerja Public Relations hanya soal membuat report? Pengalaman di agensi PR ini membahas ritme kerja PR yang sebenarnya, mulai dari strategi komunikasi, eksekusi, hingga deadl
A PR Crisis That Never Was: A Case Study of Mark Lee
Mark Lee's sudden departure from NCT could have caused a PR nightmare for himself and SM Entertainment. So how did he manage to avoid that?
Bubur Tambun, More than Just A Breakfast.
Beyond the virality, humor, and how good Bubur Tambun tastes, it represents something more. So, what makes it special?
Why Every Employee Needs PR Training: From Executives to Frontliners
PR training isn't just for executives anymore. From security guards to CEOs, every employee shapes your brand's public image — and equipping them with the right communication ski