Spin Doctor Anak Haram PR, Benarkah?
Memiliki citra dan reputasi positif menjadi harapan yang diinginkan oleh setiap individu, lembaga, maupun korporasi. Citra dan reputasi yang baik merupakan investasi untuk menggapa
Why integrated PR strategies are vital in today’s media landscape
Today more than ever, cutting through the noise and effectively reaching and engaging with key audiences requires an integrated approach.
Narasi Miskin Relasi
Relasi baik tanpa narasi adalah sebuah kearifan. Sebaliknya, narasi bagus tanpa relasi baik hanya akan melahirkan pencitraan tanpa makna. Semu!
How AI is Changing PR, What We Need to Know
In a recent conversation with one of my colleagues, I was asked, "Do you think we rely too much on AI now?" This question resonates deeply in today's digital age, where technology
How Brands and Public Relations Agencies Can Talk About Sustainability
Over the last two decades, market dynamics have shifted. Sustainability has become a mainstream imperative from a niche concern. As we all know, market forces are steering the glob
Pahami Social Proof sebagai Tool Persuasi Public Relations lewat Corkcicle dan Labubu
Apakah kamu salah satu pengguna tumbler Corkcicle atau Owala? Jika iya, apa yang membuatmu membelinya? Apakah karena kamu ingin mengurangi sampah plastik?
How to Turn Customers into Brand Advocates
In a crowded market, businesses in Indonesia are facing challenges in customer acquisition and retention. According to Statista, the growth of digital advertising, with IDR34 trill
Your Go-To FAQ Guide for Public Relations Agency Selection: Answers Inside
Choosing the right public relations agency for your company or personal brand can feel like navigating a maze. With countless options available, you might find yourself asking, “
Keeping Your Reputation Intact During a Public Relations Crisis: A Quick Step-by-Step Guide
Imagine this: You're the public relations manager for a beloved global brand, and everything’s running smoothly—until, suddenly, disaster strikes. A product recall, a delivery
AI in Public Relations – A Powerful Ally with Quirks
Artificial Intelligence (AI) is no longer just a buzzword at tech conferences; it’s reshaping how we live, work, and communicate. From revolutionizing industries like healthcare