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M. Adwi Yudiansyah
Founder, Director

Adwi  was  one  of  the  top  managers  in  a  leading  PR Consultancy, Maverick, for more than five years, before he decided to set  up his  own  PR agency.  He  has  extensive experience  in  developing  and  managing  communication strategies and tactics. Adwi has handled various avenues of  communications:  Corporate  PR,  marketing  PR,  CSR initiatives as well as crisis and issue managements. Media relations is his specialty.

 

Adwi  holds  a  Mass  Communications  degree  from  the University  of  Indonesia.  Before  venturing  into  PR,  Adwi was  sent  by  the  Faculty  of  Social  and  Political  Science, University Indonesia, to Aceh as the training coordinator in a   capacity   building   program   for   the   province’s radio stations early in 2005. Then, in 2006, he was appointed as an   Expert   Assistant   at   the   Indonesian   Broadcasting Commission (KPI) where he provided advice, analysis and recommendations   on   Indonesian   broadcasting   media policies.

 

Mercy Tahitoe
Partner

Meet Mercy, a data-driven, research-based public relations and communication expert with over a decade of consulting experience. Mercy has a passion for using data and research to develop effective communication strategies that align with his clients' objectives, resulting in increased brand visibility, customer engagement, and revenue growth.

Mercy's expertise spans across various industries, including technology, mining, finance, travel, retail, music, sports, and entertainment. His extensive experience has equipped him with a deep understanding of the Indonesian market, its consumers, and cultural nuances. His ability to gather and analyze data to create tailored solutions for each client's unique needs has earned him a reputation for excellence in his field. Mercy's clients have included global brands such as IKEA, The NBA, Ericsson, Freeport, Piaggio, JUUL, Citi, Garmin, Mozilla, Tigerair, DBS, 2K Games, Opera, and Xiaomi, as well as local startups such as OVO, Vidio.com, Blibli.com, Oto.com, Kudo, and many others. Before joining Praxis, he taught undergraduate communication courses at San Diego State University, where he acquired his Bachelor's and Master’s degrees in Communication Studies.

Mercy is known for his analytical thinking, attention to detail, and exceptional communication skills. He is committed to delivering results that exceed his clients' expectations and has a proven track record of success. His passion for using data and research to drive effective communication strategies and his dedication to his clients have made him a sought-after consultant in the industry. Whether it's gathering insights on target audiences, developing a comprehensive communication plan, or executing a successful PR campaign, Mercy is the go-to expert for businesses looking to succeed in the Indonesian market.

Sofyan Herbowo
Director of Public Affairs

Having more than 18 years experience in communication and public policy, Sofyan has worked and handled clients in various government and private institutions, both national and international. With a specialization in crisis communications, Sofyan emphasizes public affairs as a complementary approach to Praxis services. Sofyan has worked as an expert at the Financial Services Authority, the National Development Planning Agency, the Coordinating Ministry for Political, Law, and Human Rights, the Ministry of Communication and Information, and the Ministry of Public Works and Public Housing. In the private sector, Sofyan has experience handling Citibank, Freeport, Bank Muamalat Indonesia, APRIL Group, Air Asia, JUUL Labs, NSHE, Krakatau Posco, and IKEA.

Mersa Suharbonno
Explicar Business Development Head
Before Co-Founding Explicar Mersa had stints in Media Monitoring, Public Relations, Consumer Relations Management and Data Analysis. He has extensive experience in developing custom campaigns and systems towards reaching highly specific goals in marketing and communications. In the past, Mersa has successfully handled and managed various marketing and communications projects in various industries, including for companies like Bosch, Danone, Combiphar, Microsoft, Otsuka, Samsung, Telkomsel, and Tunas Ridean. Mersa believes that qualitative and quantitative data can be used as a crucial tool for maintaining and forecasting future corporate successes. It’s not how we read data, but it’s how we react to it, is what can differentiate between glory and bust. Mersa holds a bachelor degree in economics from Western Michigan University. Before deciding to go back home and reside in Jakarta, Mersa lived in various cities around the world including Bonn (Germany), Chicago (USA), Tehran (Iran), Palembang (Indonesia), Vienna (Austria) and Kalamazoo (USA). With his vast experiences in living and immersing himself in different cultures, Mersa has always tried to see between the lines and find common ground rather than differences. These experiences has helped him throughout his career, helping him mediate between dilemmas and searching for common ground between his clients and their target market, creating a more holistic approach by acting and reacting on available mined data.
Adi Suryadi
Operational Head, Media Monitoring

Adi is well experienced in media monitoring industry as he has been working in the industry for more than seven years in several different agencies. He is also experienced in Marketing at Masima Marketing Solution (MMS), a sister company of Prambors Radio. His latest position was Account Manager, after successfully dealing and maintaining major clients such as Combiphar, Otsuka, Pegadaian and Hotel Eden. Adi had his Magister degree in International Relations from the University of Indonesia. After mastering on marketing and media monitoring industries, he decided to jointly establish the media monitoring startup, Explicar, in Praxis.

Agnes Maharani
Associate

Agnes holds a Bachelor’s degree in Public Relations from Swiss German University. She spent some time living in Germany, where she acquired a second degree from South Westphalia University of Applied Sciences and gained organizational communication experience with Rotary Club Erwitte Hellweg in the area of International Affairs. At Praxis, Agnes is actively serving clients from various industries including technology, fashion, home furnishing, and financial services.

Over the past three years, Agnes has built an extensive network with journalists and influencers from various interests. Utilizing a steady stream of feedback and insights that she obtains from her network, along with relevant communication theories, Agnes is always able to provide strategic counsel for her clients. She now manages and leads several accounts including but not limited to Ericsson, Mozilla Firefox, and IKEA.

Anggelin Triastifani
Associate

Anggelin holds a degree in Communication with a concentration in Public Relations from The London School of Public Relations – Jakarta. She has spent the past couple of years with Praxis working with clients from different industries, including consumer goods, finance, and technology. Her specialties include internal and external communication planning, media relations, social media management, and event organizing.

Before Praxis, Anggelin honed her interpersonal communication skills by working as a Personal Consultant at Wall Street English, where she advised clients on how to choose various combinations of services that can best improve their English skills. Anggelin has a solid work ethic and is known to bring fresh ideas using her creativity and vision, which makes her a valuable asset to any team.

Santika Vania Putri
Associate

Vania graduated from English Language and Literature of Universitas Padjadjaran and later pursued her Master’s degree in Communication Studies at Universitas Indonesia. Back in 2020, she adeptly managed a diverse portfolio of clients, including prominent names like Bank DBS Indonesia, IKEA, SKIPPY Indonesia, Cleantech Solar, and Himalaya Since 1930, among others. After successfully completing her Master’s degree, Vania returned to Praxis at an elevated role of Associate.

Outside of her professional pursuits, Vania finds delight in various hobbies. She is an avid reader, a passionate traveler, and a dedicated food enthusiast.

 

Amalinur
Account Coordinator

Before joining Praxis, Amal was the PR Specialist at Lucid Komunika and having more than 8 years experiences with Media Monitoring and Analytics. Amal started his career as the media analyst at Maverick in 2010. 

Amal has recorded some experiences working with various industries from Technology, F&B, and Banking. At Praxis, Amal is supporting Public Affairs division and assisting several clients including tiket.com, APRIL, Krakatau Posco, NBA2K, and RedDoorz.  
Amal uses his free time by optimizing skills in photography especially in street and toys photography. He also joined with some communities, such as Komunitas Lego Indonesia and Lego Photographer Indonesia.  

Ahmad Rafli
Account Coordinator

Rafli was an intern at Praxis Indonesia during his studies at University of Muhammadiyah Jakarta in 2018 and have worked for various clients including Xiaomi, NBA, and Hokben. During his final years in college, He was active in many out of campus activities, many involving volunteer and event organizer activities that gained him a lot of network and knowledge on various industry.

Rafli now rejoins Praxis as an account coordinator and contribute in handling various clients including RedDoorz, Likee, Yayasan Del, and POCO Indonesia.

Rafli often writes poetry in his free time, also indulge himself in fantasy books, especially, mythological fantasies.

Samuel Wangsa
Account Coordinator

Samuel is a graduate from London School of Public Relations, Jakarta since 2019 and started his career as an intern at International Games for Broadcast Services (IGBS) for Asian Games 2018 and at Angkasa Pura 2. After that, he became a Freelance English Trainer for General & Business English.

At his free time, Samuel loves to teach and mentoring teenagers in his local community. He also loves to enhance his skills in photography especially in street, landscape, & portrait photography.

Recently, Samuel works at Praxis as an account coordinator and handles various clients such as Bank DBS Indonesia, RedDoorz Indonesia, Garmin Indonesia, IN-LITE, and Tiket.com.

Jessica Felicia
Account Coordinator

Jessica is a bachelor of Communication Science, majoring in Public Relations from Atma Jaya Catholic University of Indonesia. She started her career as a Strategic Planning Intern at Fortune PR then at Daihatsu Indonesia. Prior to becoming a part of Praxis, she worked as a PR Marketer for TokyoTreat Group, a Japan-based subscription services company which allowed her to work with media like Buzzfeed, Forbes, HuffPost, and so on.

 

Now joining Praxis as an Account Coordinator, she’s excited to improve her Public and Media Relations skills further and work with various clients from diverse industries

 

Milenia Kartika Juliet T.
Account Coordinator

Milenia is a Public Relations graduate from LSPR Communication and Business Institute - Jakarta. During her studies, she was awarded as Student with Excellent Achievement in Non-Academic Activities for leading and participating several projects and events as a part of LSPR Student League. 

Previously, she was an intern in a national agency and Sociolla where she was involved in developing and executing communication plans for clients from various fields starting from finance to beauty.

Currently, Milenia works at Praxis as an account coordinator and she is ready to hone and improve her skills further in the public relations field. 

 

Ashil Nabila
Account Coordinator

Ashil is a communication science graduate from Universitas Al Azhar Indonesia - Jakarta. During her studies, she was selected as a member for Schema Stimulus Research Grant LP2M Universitas Al Azhar Indonesia 2020. She was assisted a group of lecturers to compile religious advertising content on television, YouTube, Citra Pariwara nominee and awardee. 

 

Ashil got the offer to begin her first career as an Intern in Nexus Risk Mitigation and Strategic Communication, then continued to work in Nexus RMSC for several months as a Freelance Risk Analyst. On 2022 she joined Praxis as an Account Coordinator and is ready to learn and improve her skills in the public relations field.

 

Frisca Putri Agustin
Account Coordinator

Frisca is a communication science graduate from Universitas Al Azhar Indonesia - Jakarta. During her studies, she was awarded as Student with Excellent Achievement Academic and graduated as one of the highest GPA of the faculty.

 

Previously, she was an intern in the Attorney’s General Office of Indonesia where she was involved in maintaining relationship with stakeholders and executing communication activities.

 

Recently, Frisca began her career as an account coordinator at Praxis and she is ready to improve her skills further in the public relations field.

Nada Afina Putri Wisnu
Account Coordinator

Nada graduated with a double degree in Public Relations and Digital Media from Universitas Indonesia and University of Queensland. Her diploma in Social Media Marketing also helps her in day-to-day practice in the communications field.

 

During her studies, Nada helped managed social media marketing for tech startups and event organizers alike. She spent her 3 years in Australia interning at Humane and working as a copywriter for INFIX Studio, while creating video materials for national events such as Jakarta Diabetes Meeting on the side.

 

Nada is currently sharpening her skills as a PR practitioner at Praxis, as it has always been her dream to work in a fast-paced, never-ending learning environment.

 

 

 

Freita Atmoko
Account Coordinator

Freita graduated from Universitas Padjadjaran with a degree in public relations. Freita has experience working at Magnifique Indonesia and Summarecon Bogor in addition to her internship at Praxis. Freita participated actively in organizations while she was a student, rising to the positions of Head of Research at HIMA Humas UNPAD and Vice President of Talent Management at AIESEC UNPAD.

 

Freita believe that starting her career as an account coordinator at Praxis will significantly impact her life and help her advance her abilities in the field of public relations.


 

Hanna Nuzula Ramadhani
Account Coordinator

Hanna graduated with a degree in communication from Universitas Sriwijaya, which fueled her profound passion for public relations. Her professional journey commenced as a Recruitment Consultant, where she adeptly nurtured client relationships across diverse sectors, including technology, creative agencies, and manufacturing, catering to their distinct requirements.

 

In the pursuit of diverse ambitions for the future, Hanna's path is firmly rooted in the field of public relations. She is resolute in advancing her career in this industry, and she is now at Praxis, eagerly embracing the opportunity to expand her knowledge and refine her skills in the domain of Public Relations.

 

Revino Fauzan Satria
Account Coordinator

Revino graduated from Universitas Gadjah Mada with a degree in law. He previously worked as a corporate lawyer in one of the prominent law firms in Jakarta. HIs experience enables him to be well versed in bringing new perspective both for public affairs and public relations matters. 

 

In his freetime, he likes to help small and medium enterprises (UMKM) as well as social organizations grow with content creation for various social media channels. Additionally, he also enjoys writing and making music.

 

He hopes by joining as an account coordinator at Praxis will significantly sharpen his communication and public relation skills both for his career and personal development.

 

Sabrina Aiko Wirasakti
Account Coordinator

Aiko graduated with a Communication Science degree from Universitas Gadjah Mada. During her academic journey she actively contributed in campus organization where she served as the Chairman of Fisipol UGM's Executive Student Board.

 

Complementing her academic pursuits, Aiko also gained valuable experience through her internship at Wunderman Thompson Indonesia, managing clients within various industries as a strategic planner. Her experiences have honed her skills in client relations, project management, and strategy planning.

 

Aiko has now embarked on her career as an account coordinator at Praxis, aiming to further develop her skills as a PR practitioner.