Adwi was one of the top managers in a leading PR Consultancy, Maverick, for more than five years, before he decided to set up his own PR agency. He has extensive experience in developing and managing communication strategies and tactics. Adwi has handled various avenues of communications: Corporate PR, marketing PR, CSR initiatives as well as crisis and issue managements. Media relations is his specialty.
Adwi holds a Mass Communications degree from the University of Indonesia. Before venturing into PR, Adwi was sent by the Faculty of Social and Political Science, University Indonesia, to Aceh as the training coordinator in a capacity building program for the province’s radio stations early in 2005. Then, in 2006, he was appointed as an Expert Assistant at the Indonesian Broadcasting Commission (KPI) where he provided advice, analysis and recommendations on Indonesian broadcasting media policies.
Meet Mercy, a data-driven, research-based public relations and communication expert with over a decade of consulting experience. Mercy has a passion for using data and research to develop effective communication strategies that align with his clients' objectives, resulting in increased brand visibility, customer engagement, and revenue growth.
Mercy's expertise spans across various industries, including technology, mining, finance, travel, retail, music, sports, and entertainment. His extensive experience has equipped him with a deep understanding of the Indonesian market, its consumers, and cultural nuances. His ability to gather and analyze data to create tailored solutions for each client's unique needs has earned him a reputation for excellence in his field. Mercy's clients have included global brands such as IKEA, The NBA, Ericsson, Freeport, Piaggio, JUUL, Citi, Garmin, Mozilla, Tigerair, DBS, 2K Games, Opera, and Xiaomi, as well as local startups such as OVO, Vidio.com, Blibli.com, Oto.com, Kudo, and many others. Before joining Praxis, he taught undergraduate communication courses at San Diego State University, where he acquired his Bachelor's and Master’s degrees in Communication Studies.
Mercy is known for his analytical thinking, attention to detail, and exceptional communication skills. He is committed to delivering results that exceed his clients' expectations and has a proven track record of success. His passion for using data and research to drive effective communication strategies and his dedication to his clients have made him a sought-after consultant in the industry. Whether it's gathering insights on target audiences, developing a comprehensive communication plan, or executing a successful PR campaign, Mercy is the go-to expert for businesses looking to succeed in the Indonesian market.
Having more than 18 years experience in communication and public policy, Sofyan has worked and handled clients in various government and private institutions, both national and international. With a specialization in crisis communications, Sofyan emphasizes public affairs as a complementary approach to Praxis services. Sofyan has worked as an expert at the Financial Services Authority, the National Development Planning Agency, the Coordinating Ministry for Political, Law, and Human Rights, the Ministry of Communication and Information, and the Ministry of Public Works and Public Housing. In the private sector, Sofyan has experience handling Citibank, Freeport, Bank Muamalat Indonesia, APRIL Group, Air Asia, JUUL Labs, NSHE, Krakatau Posco, and IKEA.
Adi is well experienced in media monitoring industry as he has been working in the industry for more than seven years in several different agencies. He is also experienced in Marketing at Masima Marketing Solution (MMS), a sister company of Prambors Radio. His latest position was Account Manager, after successfully dealing and maintaining major clients such as Combiphar, Otsuka, Pegadaian and Hotel Eden. Adi had his Magister degree in International Relations from the University of Indonesia. After mastering on marketing and media monitoring industries, he decided to jointly establish the media monitoring startup, Explicar, in Praxis.
Initially cutting his teeth as a journalist at REPUBLIKA for over a decade, Akbar honed his skills in media dynamics and storytelling, laying a robust foundation for his future endeavors. Armed with a Master's degree in Communication Science from Universitas Budi Luhur, he has navigated through diverse roles that have shaped his expertise. Transitioning from journalism to consultancy, Akbar has seamlessly integrated his journalistic acumen into strategic communication and research.
Akbar is also deeply engaged in academia, sharing his knowledge as a lecturer at several prestigious universities, including IPB University and Universitas Indonesia. Akbar's intellectual curiosity extends to the realm of literature, as evidenced by his participation of eight books publication since 2017 which serve as a testament to his commitment to offering invaluable insights to both practitioners and scholars alike. Through his multifaceted contributions, Akbar continues to shape and elevate the communication landscape in Praxis.
Initially cutting his teeth as a journalist at REPUBLIKA for over a decade, Akbar honed his skills in media dynamics and storytelling, laying a robust foundation for his future endeavors. Armed with a Master's degree in Communication Science from Universitas Budi Luhur, he has navigated through diverse roles that have shaped his expertise. Transitioning from journalism to consultancy, Akbar has seamlessly integrated his journalistic acumen into strategic communication and research.
Akbar is also deeply engaged in academia, sharing his knowledge as a lecturer at several prestigious universities, including IPB University and Universitas Indonesia. Akbar's intellectual curiosity extends to the realm of literature, as evidenced by his participation of eight books publication since 2017 which serve as a testament to his commitment to offering invaluable insights to both practitioners and scholars alike. Through his multifaceted contributions, Akbar continues to shape and elevate the communication landscape in Praxis.
With over 20 years of experience as a communication strategist, Amir has navigated various sectors including government ministries, state-owned enterprises, and private companies, alongside political figures within Indonesian governmental institutions and the House of Representatives (DPR RI). Graduating masters from Faculty of Social and Political Sciences, Universitas Indonesia, Amir has spearheaded communication programs for ministries such as Public Works and Public Housing, Education, State-Owned Enterprises, and more. Additionally, he has been involved with electoral institutions like the General Elections Commission (KPU) and the Election Supervisory Board (Bawaslu).
In recent years, Amir has extended his expertise into the private sector, managing strategic communication initiatives for companies such as PT Freeport Indonesia, Eramet, Tiket.com, BlueScope, and MARS. Beyond his professional roles, Amir maintains a vast network spanning political figures, NGOs, academics, and research institutions.
Agnes holds a Bachelor’s degree in Public Relations from Swiss German University. She spent some time living in Germany, where she acquired a second degree from South Westphalia University of Applied Sciences and gained organizational communication experience with Rotary Club Erwitte Hellweg in the area of International Affairs. At Praxis, Agnes is actively serving clients from various industries including technology, fashion, home furnishing, and financial services.
Over the past three years, Agnes has built an extensive network with journalists and influencers from various interests. Utilizing a steady stream of feedback and insights that she obtains from her network, along with relevant communication theories, Agnes is always able to provide strategic counsel for her clients. She now manages and leads several accounts including but not limited to Ericsson, Mozilla Firefox, and IKEA.
Anggelin holds a degree in Communication with a concentration in Public Relations from The London School of Public Relations – Jakarta. She has spent the past couple of years with Praxis working with clients from different industries, including consumer goods, finance, and technology. Her specialties include internal and external communication planning, media relations, social media management, and event organizing.
Before Praxis, Anggelin honed her interpersonal communication skills by working as a Personal Consultant at Wall Street English, where she advised clients on how to choose various combinations of services that can best improve their English skills. Anggelin has a solid work ethic and is known to bring fresh ideas using her creativity and vision, which makes her a valuable asset to any team.
Jessica is a bachelor of Communication Science, majoring in Public Relations from Atma Jaya Catholic University of Indonesia. She started her career as a Strategic Planning Intern at Fortune PR then at Daihatsu Indonesia. Prior to becoming a part of Praxis, she worked as a PR Marketer for TokyoTreat Group, a Japan-based subscription services company which allowed her to work with media like Buzzfeed, Forbes, HuffPost, and so on.
Now joining Praxis as an Account Coordinator, she’s excited to improve her Public and Media Relations skills further and work with various clients from diverse industries
Vania graduated from English Language and Literature of Universitas Padjadjaran and later pursued her Master’s degree in Communication Studies at Universitas Indonesia. Back in 2020, she adeptly managed a diverse portfolio of clients, including prominent names like Bank DBS Indonesia, IKEA, SKIPPY Indonesia, Cleantech Solar, and Himalaya Since 1930, among others. After successfully completing her Master’s degree, Vania returned to Praxis at an elevated role of Associate.
Outside of her professional pursuits, Vania finds delight in various hobbies. She is an avid reader, a passionate traveler, and a dedicated food enthusiast.
Before joining Praxis, Amal was the PR Specialist at Lucid Komunika and having more than 8 years experiences with Media Monitoring and Analytics. Amal started his career as the media analyst at Maverick in 2010.
Amal has recorded some experiences working with various industries from Technology, F&B, and Banking. At Praxis, Amal is supporting Public Affairs division and assisting several clients including tiket.com, APRIL, Krakatau Posco, NBA2K, and RedDoorz.
Amal uses his free time by optimizing skills in photography especially in street and toys photography. He also joined with some communities, such as Komunitas Lego Indonesia and Lego Photographer Indonesia.
Samuel is a graduate from London School of Public Relations, Jakarta since 2019 and started his career as an intern at International Games for Broadcast Services (IGBS) for Asian Games 2018 and at Angkasa Pura 2. After that, he became a Freelance English Trainer for General & Business English.
At his free time, Samuel loves to teach and mentoring teenagers in his local community. He also loves to enhance his skills in photography especially in street, landscape, & portrait photography.
Recently, Samuel works at Praxis as an account coordinator and handles various clients such as Bank DBS Indonesia, RedDoorz Indonesia, Garmin Indonesia, IN-LITE, and Tiket.com.
Milenia is a Public Relations graduate from LSPR Communication and Business Institute - Jakarta. During her studies, she was awarded as Student with Excellent Achievement in Non-Academic Activities for leading and participating several projects and events as a part of LSPR Student League.
Previously, she was an intern in a national agency and Sociolla where she was involved in developing and executing communication plans for clients from various fields starting from finance to beauty.
Currently, Milenia works at Praxis as an account coordinator and she is ready to hone and improve her skills further in the public relations field.
Ashil is a communication science graduate from Universitas Al Azhar Indonesia - Jakarta. During her studies, she was selected as a member for Schema Stimulus Research Grant LP2M Universitas Al Azhar Indonesia 2020. She was assisted a group of lecturers to compile religious advertising content on television, YouTube, Citra Pariwara nominee and awardee.
Ashil got the offer to begin her first career as an Intern in Nexus Risk Mitigation and Strategic Communication, then continued to work in Nexus RMSC for several months as a Freelance Risk Analyst. On 2022 she joined Praxis as an Account Coordinator and is ready to learn and improve her skills in the public relations field.
Frisca is a communication science graduate from Universitas Al Azhar Indonesia - Jakarta. During her studies, she was awarded as Student with Excellent Achievement Academic and graduated as one of the highest GPA of the faculty.
Previously, she was an intern in the Attorney’s General Office of Indonesia where she was involved in maintaining relationship with stakeholders and executing communication activities.
Recently, Frisca began her career as an account coordinator at Praxis and she is ready to improve her skills further in the public relations field.
Nada graduated with a double degree in Public Relations and Digital Media from Universitas Indonesia and University of Queensland. Her diploma in Social Media Marketing also helps her in day-to-day practice in the communications field.
During her studies, Nada helped managed social media marketing for tech startups and event organizers alike. She spent her 3 years in Australia interning at Humane and working as a copywriter for INFIX Studio, while creating video materials for national events such as Jakarta Diabetes Meeting on the side.
Nada is currently sharpening her skills as a PR practitioner at Praxis, as it has always been her dream to work in a fast-paced, never-ending learning environment.
Freita graduated from Universitas Padjadjaran with a degree in public relations. Freita has experience working at Magnifique Indonesia and Summarecon Bogor in addition to her internship at Praxis. Freita participated actively in organizations while she was a student, rising to the positions of Head of Research at HIMA Humas UNPAD and Vice President of Talent Management at AIESEC UNPAD.
Freita believe that starting her career as an account coordinator at Praxis will significantly impact her life and help her advance her abilities in the field of public relations.
Hanna graduated with a degree in communication from Universitas Sriwijaya, which fueled her profound passion for public relations. Her professional journey commenced as a Recruitment Consultant, where she adeptly nurtured client relationships across diverse sectors, including technology, creative agencies, and manufacturing, catering to their distinct requirements.
In the pursuit of diverse ambitions for the future, Hanna's path is firmly rooted in the field of public relations. She is resolute in advancing her career in this industry, and she is now at Praxis, eagerly embracing the opportunity to expand her knowledge and refine her skills in the domain of Public Relations.
With over 20 years of experience as a communication strategist, Amir has navigated various sectors including government ministries, state-owned enterprises, and private companies, alongside political figures within Indonesian governmental institutions and the House of Representatives (DPR RI). Graduating masters from Faculty of Social and Political Sciences, Universitas Indonesia, Amir has spearheaded communication programs for ministries such as Public Works and Public Housing, Education, State-Owned Enterprises, and more. Additionally, he has been involved with electoral institutions like the General Elections Commission (KPU) and the Election Supervisory Board (Bawaslu).
In recent years, Amir has extended his expertise into the private sector, managing strategic communication initiatives for companies such as PT Freeport Indonesia, Eramet, Tiket.com, BlueScope, and MARS. Beyond his professional roles, Amir maintains a vast network spanning political figures, NGOs, academics, and research institutions.
Godwin, a recent graduate from LSPR Communication and Business Institute in Jakarta, brings his expertise to Praxis as an Account Coordinator. With a background in research & affairs, he earned recognition for academic excellence and actively contributed to non-academic projects. Alongside his professional pursuits, Godwin dedicates his free time to volunteering in a student exchange organization.
Having worked as a Digital Marketer for P2P Proptech client, and contributed to research on local mining practices in North Sulawesi, Godwin values the role of understanding fosters good will. This principle guides his communication strategies, and he is enthusiastic about refining his unique blend of hands-on experience, and a commitment to community service through Praxis.
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