Meet Mercy, a data-driven, research-based public relations and communication expert with over a decade of consulting experience. Mercy has a passion for using data and research to develop effective communication strategies that align with his clients' objectives, resulting in increased brand visibility, customer engagement, and revenue growth.
Mercy's expertise spans across various industries, including technology, mining, finance, travel, retail, music, sports, and entertainment. His extensive experience has equipped him with a deep understanding of the Indonesian market, its consumers, and cultural nuances. His ability to gather and analyze data to create tailored solutions for each client's unique needs has earned him a reputation for excellence in his field. Mercy's clients have included global brands such as IKEA, The NBA, Ericsson, Freeport, Piaggio, JUUL, Citi, Garmin, Mozilla, Tigerair, DBS, 2K Games, Opera, and Xiaomi, as well as local startups such as OVO, Vidio.com, Blibli.com, Oto.com, Kudo, and many others. Before joining Praxis, he taught undergraduate communication courses at San Diego State University, where he acquired his Bachelor's and Master’s degrees in Communication Studies.
Mercy is known for his analytical thinking, attention to detail, and exceptional communication skills. He is committed to delivering results that exceed his clients' expectations and has a proven track record of success. His passion for using data and research to drive effective communication strategies and his dedication to his clients have made him a sought-after consultant in the industry. Whether it's gathering insights on target audiences, developing a comprehensive communication plan, or executing a successful PR campaign, Mercy is the go-to expert for businesses looking to succeed in the Indonesian market.