Apakah Kerja Public Relations Hanya Membuat Report?
Apakah kerja Public Relations hanya soal membuat report? Pengalaman di agensi PR ini membahas ritme kerja PR yang sebenarnya, mulai dari strategi komunikasi, eksekusi, hingga deadl
A PR Crisis That Never Was: A Case Study of Mark Lee
Mark Lee's sudden departure from NCT could have caused a PR nightmare for himself and SM Entertainment. So how did he manage to avoid that?
Bubur Tambun, More than Just A Breakfast.
Beyond the virality, humor, and how good Bubur Tambun tastes, it represents something more. So, what makes it special?
Why Every Employee Needs PR Training: From Executives to Frontliners
PR training isn't just for executives anymore. From security guards to CEOs, every employee shapes your brand's public image — and equipping them with the right communication ski
Gen Z Doesn’t Care About the End of the World
Those of you who are Gen Z may share a similar feeling as I do. That you're just in a waiting room for the end of the world.
Gaji Besar, Hidup Bahagia? Menimbang Arti Sukses di Dunia Kerja Modern
Belum lama ini, saya pergi ke bioskop untuk menonton salah satu film Indonesia yang cukup memantik perhatian saya, Tunggu Aku Sukses Nanti, karya sutradara Naya Anindita.
Saat Kepercayaan Jadi Modal Kebangkitan Jurnalisme
Kebangkitan jurnalisme di era online bukan soal kembali ke masa lalu, melainkan menemukan bentuk baru.
A Handy Guide to Briefing a Spokesperson Before Your Next PR Event
You’re asked to brief a room full of VIPs. Now what? This article turns that nerve-racking moment into a clear playbook for PR practitioners.
“Have You Seen That TikTok I’ve Sent You?” is How Gen Z Communicates Today
Gen Z has traded long messages for a visual, low-effort language, where communication often starts with the question, "Have You Seen That TikTok I’ve Sent You?"
How to Read like a Human Being
Before closing my eyes at the end of the day, I sometimes like to scroll through X or TikTok. It's what people call ‘doomscrolling’. Unhealthy, I know. But that’s what I do.